丰田家
岛国爱知县丰田市,丰田总部大厦,董事长办公室
“达郎,仁川前线有什么消息?大宇集团的金宇中还是咬定5亿美金的售价不松口么?”丰田汽车的董事长丰田张一郎敲打着真皮沙发的扶手,情绪显然带着一丝焦躁,两年前张一郎把丰田汽车总裁的位置让渡给了弟弟丰田达郎,自己只保留了董事社长的头衔,但明眼人都知道,作为弟弟的达郎不过是个过渡性人物,张一郎更看好的是担任丰田汽车CEO的奥田硕,也就是现在带队去仁川跟大宇集团谈判的家伙。
“社长,事情确实有点难办,你知道大宇集团这些年发展的速度很快,单说大宇汽车当然不值一提,但整个大宇集团现在旗下并购了两百多家企业和工厂,论总资产比我们丰田汽车差不多都多一倍,金社长的脾气又重来都是唯我独尊说一不二的,我看奥桑这次去仁川谈判恐怕难以奏效,如果放在5年前,大宇集团叫价5亿美金还真不算贵,不过此一时彼一时,现在北美汽车市场大环境不景气,除了我们和本田勉强保持盈利,日产、马自达和美国厂商都连续亏损,这个时候现金为王,如果有5亿美金我们还不如自己建新厂,成本顶多控制在3.5亿!”
丰田达郎是丰田喜一郎的次子,而长子张一郎显然比这个弟弟优秀的多,整个80年代差不多就是丰田张一郎带领丰田汽车叱咤风云的大时代,不过张一郎的身体虽然一直不错,这会儿毕竟也是68岁的老人了,所以去年开始让自己的弟弟接任了丰田汽车的总裁,而自己则退居董事社长,实际上丰田汽车当家做主的,依然是张一郎,弟弟达郎虽然在美国纽约大学念了MBA,不过各方面能力都比较中庸,丰田汽车可不敢就这么交给达郎。
“奥田君出发前已经定下了方针,超出3.5亿的报价是绝对不可接受的,我们在北美不缺产能,这一次丰田要收购大宇北美,目的是为将来打算,而且主要是不能让大宇北美工厂落到本田或者北美三大汽车制造商手里,说起来,通用汽车原本就和大宇集团合资搞过汽车厂,那个新韩汽车不是?这一次,说不定通用汽车还会去当一次冤大头?5亿美金?笑话,3亿美金都是看在大家都是黄皮肤亚洲厂商的份上才给的报价!”
头发花白的张一郎手指头敲打着沙发扶手,一番话与其说是自言自语,不如说是在提点自己的弟弟,达郎的性子太绵软,在强势的CEO奥田硕面前根本占不到上风,用来替丰田家守成或许都勉强,更别说驾驭奥田、内山这帮桀骜不驯的外系精英了!
“社长,本田和日产会不会拼命想把北美大宇工厂拿下,要说金南田那小子,通用汽车出身的背-景,在建设阿拉巴马工厂方面是下了血本的,自动化工业机器人配置的比例是所有汽车制造厂中最高的,虽然固定资产投资大,但将来人力资本方面可是能节省不少成本,而人力成本是汽车制造行业最关键最大头的成本支出,若是北美三大汽车制造商的人力成本跟我们一样的话,我们可打不赢未来的战争!”
丰田达郎有自知之明,哥哥丰田张一郎比不了执掌丰田汽车15年的叔叔英二,可也在82年到92年这十年间带领丰田汽车继续行驶在快车道上,自己别说比叔叔英二差太远,就是比哥哥张一郎也差老远,如今担任丰田汽车总裁,不过是丰田家族用来压制控制外系董事,诸如CEO奥田硕和副总裁内山田竹志咄咄逼人抢班夺权的架势而已。
“通用汽车这次并没有竞标大宇汽车,福特和克莱斯勒到是插了一腿,还有那个通用汽车旗下新上市的土星汽车,1块钱的净资产居然把股价炒到了4块美金上方,我倒要看看土星汽车的肥皂泡能吹多久……”丰田家的掌门人思路变换的很快,丰田达郎这个弟弟在哥哥面前都有点跟不上趟的架势,踌躇了半响,丰田达郎才嚅嚅的道,“社长,其实这个土星汽车好像是我们在北美市场的最有力的竞争对手,虽然他年产只有15万辆车,但是单车出厂价超过2.8万美金,如果被他们收购了大宇北美工厂的话,未来会不会对我们形成冲击?”
“你说的从表面看确实如此,但是土星汽车那帮家伙是通用汽车里头不得志的人混在一起,建个新厂到投产居然花了7年功夫,而且产能也弱的可笑,我看通用汽车借着土星汽车上市IPO的机会是抽身而退,那个美林证券倒不亏是全美第一大券商,居然有办法把每股发行价弄到3美金,本来以为美林证券会在这土星汽车上头栽个大跟斗,现在看,起码短期内土星汽车的股价和市值还不会垮,他们不是嚷嚷着要提升产能么?我倒希望土星汽车花高价把北美大宇的工厂买下来……”
丰田张一郎的话让自家弟弟有点摸不着头脑,忍不住问道,“土星汽车受制于产能不足,对我们在北美市场的威胁就小,若坐视对方通过收购大宇北美工厂而坐大的话,岂不是对我们的威胁和冲击就更大了呢,怎么会让土星汽车收购成功反而是好事呢?”
“你不懂,土星汽车现在就是个小小的暴发户,说什么当年产能要翻一番,就是我们丰田在北美也做不到,别说他们一个小小的通用汽车旗下的年轻品牌,如果今年土星汽车的产销量还是15万辆的话,至少这家公司因为定位比较好,到年底像去年一样继续保持盈利是肯定的,但一旦背上北美大宇这个包袱,光资产折旧就能吃掉土星汽车原本的年度利润,而新接手的韩国生产线和工人,无论是否遣散重组,等能正式生产土星系列的汽车,估计已经到年末了……
说什么产销翻一番估计只有华尔街那帮头脑发热的暴发户能相信……我不怕土星汽车提升产能扩大规模,就怕他稳步前进保持盈利,一旦出现亏损,从市值到股息分红都会出现崩塌,到时候……到时候我自有打算!”丰田张一郎看了自己的弟弟一眼,没有把心里想的事情和盘托出。
“社长,你的意思,是想要收购土星汽车么?这家公司的股价完全超越基本面,北美三大汽车制造商的股价都跌破净资产了,土星汽车的股价却是4倍净资产,这种情况下,就算我们勉强发起收购要约,投入和产出完全不成比例吧?”丰田达郎自从当上丰田公司的总裁,其实还是很努力表现的,起码不想始终活在自家叔叔和大哥的光环笼罩之下得过且过。
“我倒是想收购北美三大汽车制造公司,可美国人能答应么?别看人家亏损了三年,可有华尔街和美国财团提供融资和贷款,只要市场份额还在人家手里,咸鱼翻身是分分钟的事情,挖墙角的事情大家都在做,不过通用汽车、福特汽车和克莱斯勒公司至少在三到五年内还远未到被人收购的地步,土星汽车上市是通用汽车转型的一个尝试,要说呢,我还真是想让土星汽车搞的风生水起活的好点,那样,没准通用汽车旗下的其他品牌也会分拆上市,那日后我们就有机会分而食之!”
丰田张一郎的胃口显然不小,听的丰田达郎眼睛眨巴着感觉有点一愣一愣的,末了,终于憋出一句道,“社长,这会儿连土星汽车都还没搞定的,说什么收购通用汽车的其他品牌岂不是空中楼阁,我看奥田君这一次出马有点势在必得的架势,如果大宇集团让步的话,3.5亿到3.8亿美金会不会达成交易?我们真要买下北美大宇么?!”
“其实你不知道,达郎,我给奥田的授权是不超过4.8亿就可以拿下……哪怕让北美大宇的工厂空管着,对我们在北美市场的业绩也是大有助益的,大宇汽车那10万辆产能的市场份额,你说在15000美金单车价格上,还有谁能竞争的过我们丰田汽车?”丰田家掌门人的话再次让达郎吃了一惊,急着问道,
“出发前的准备会上,不是说底价不超过3.8亿么?怎么一下子又加了一亿,大哥,好歹我也是丰田总裁,不能每次都这么把我蒙在鼓里吧?!”丰田达郎显然有点不满自家大哥胳膊肘往外,对奥田和内山的信任仿佛犹在对自己之上。
“兵不厌诈,如果能3亿美金拿下最好,不过我看大宇集团很可能会在第二轮公开招标,那样的情况下,如果死咬着3亿美金怎么可能赢人家,我收购大宇北美不是冲着他的产能,而是大宇汽车在15000美金价位市场上的那10万辆份额,紧凑型经济型家用轿车是我们的强项,别小看这10万辆的市场份额,弄好了就是20亿的销售收入和至少两个亿的净利润,不大不小一块肥肉,就是先拿下再转手打包卖掉,何乐而不为?!”
丰田汽车的太上皇显然给自己二弟好好的上了一课!
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