合作吧
韩国仁川,希尔顿大酒店,总统套房大客厅
“董事长,恕我直言,土星汽车还没有做好一步跨出北美市场到亚洲来运营组织生产的思想准备,虽然阿拉巴马州的大宇工厂对我们提升产能发展壮大极为关键,但是,运营一座在美国的汽车制造厂和管理两座韩国和越南当地的汽车制造厂,完全是两个概念……
亚洲人的逻辑思维不容易把握,大宇的仁川工厂年产能不过17万辆,而且设备老旧,员工也都是早年韩国机械厂的国企员工的子弟居多,可以说养老金和福利包袱很重……去年仁川工厂不过是依靠大宇集团总部的输血才勉强维持了现金流和盈利,区区50万美金的利润简直可以忽略不提……至于河内工厂,主要生产重型卡车,不过产销量有限,一年不到5万辆,我看不出来这家工厂对土星汽车有什么存在的必要……越南工人和美国老板,怎么看都有点悬乎!”
吉尔-莱克斯顿的回答有点出乎江叶林的意料,或者说,在他意料之中,却让他感觉失望,出身于草根的吉尔-莱克斯顿在研发和市场营销方面有极为出色的天赋,但是说到日常行政管理或者组织生产,却还不是她最强的一面,现在这位红发CEO这么回答,也算是应得之景,只是江叶林觉得,有点可惜。
“董事长,吉尔,既然北美大宇阿拉巴马州工厂对我们来说是势在必得的话,我看我们干脆就打包把整个大宇汽车都买下来,然后,留下阿拉巴马州的工厂整合进入土星汽车的运营体系,而对仁川和河内这两家工厂,我们可以寻求新的合作方或者另行分拆卖掉,这样也可以吧?”美丽的杰西卡-阿贝尔毕竟是商学院的高材生,眼珠子一转替自己i的两位新老板出了个看上去富有想象力的好主意。
“先买再分拆?这办法不是不行,就怕成本太大,要知道类似仁川和河内的制造厂,差不多都是投产10年的老厂房和老设备,一方面折旧很高,另一方面,当地老员工的安置分流到时候都是一笔不菲的费用,至于寻找合适的亚洲合作伙伴到不是问题,关键在于既然如此,为什么其他买家不自己买下来而要从我们这里买二手货?这个大宇集团的CEO看上去精明能干是个狡猾到了极点的家伙,我对本次并购的前景不太乐观,Boss,固然融资对我们来说不是问题,但一旦包袱太重成本太高,那会拖累公司的资产负债表和净利润表现……我建议要慎重!”
吉尔-莱克斯顿年富力强而且不唯上,江叶林在她看来是一个有魄力的Boss但对汽车制造业还是个门外汉,土星汽车的宏伟目标要实现的话,并购不可或缺,但却必须掌握好分寸,一旦为了提升产能而背上沉重的包袱,比如说7亿美金的不良资产的话,那很可能土星汽车今年就白干了,别说净利润翻番,光收购这两家计划外的工厂的坏账都补不过来。
“吉尔,大宇集团现在打包整体出售大宇汽车,你认为谁是最迫切希望得到这三家工厂的买家?丰田?日产?还是本田?我看福特汽车不会有兴趣到亚洲来折腾汽车制造厂……”江叶林换了个角度问自己的CEO。
“虽然本田技研今天晚上去想大宇集团再度接洽表现了诚意,不过若说财大气粗的话,本田技研肯定比不过丰田和日产这两家在日本国内排名前二的厂商,我分析丰田是最有实力买下大宇汽车的,但恰恰对丰田来说,大宇汽车又是最鸡肋的,从技术到产能都不是丰田汽车需要的,尤其是在亚洲,丰田自己的产能处于饱和状态,要吃下仁川工厂和河内工厂都不知道用来生产什么,韩国国内是现代汽车一枝独秀,至于东南亚市场,越南的重型卡车更加鸡肋,丰田重卡本身就比大宇重卡强的多……”
吉尔-莱克斯顿这话一说,边上的杰西卡-阿贝尔见江叶林的脸色有点失望,忍不住又接着道,“不过丰田这家厂商在第一轮报价北美工厂的时候出价好像很低,我看这次对方未必会诚心想买大宇汽车,日产的话,感觉走个过场的概率也不小,倒是本田技研,听说他们的高层都是技术研发出身的背-景,而且那个本田技研的社长才54岁,正是进取心特别强的时候,我觉得本田技研才是我们竞标的最大对手……”
“我看未必,韩国现代不会放弃收购自己在国内最大竞争对手的机会,如果说北美工厂对韩国现代来说是鸡肋的话,倒是仁川和河内的工厂,没准符合韩国现代的胃口……”江叶林的视角显然和两位女下属有所不同,吉尔-莱克斯顿闻言沉默了一会儿,最终还是固执的摇摇头道,“韩国现代已经是韩国排名第一的汽车制造商,大宇集团退出汽车领域后,留下的市场份额毫无疑问会被现代汽车接收……他们犯不着再花钱背上大宇汽车工厂的包袱!”
“吉尔,我觉得Boss的看法更有道理一点,现代汽车不会放着全盘接受对手市场份额和渠道的机会坐等新买家进场跟他竞争……工厂在那里,工人在那里,只要还制造汽车,机会总还在那里!”
杰西卡-阿贝尔仗着自己近日在年轻的董事长跟前得宠,这番话说的是一点不怕吉尔-莱克斯顿不高兴,反正她先是海伦-莱西的人,后是董事长江叶林的人,吉尔-开柯斯达这个CEO不算是她的衣食父母,漂亮的女人和有才华的女人之间的碰撞,无处不在却都又点到为止恰到好处。
“杰西卡,这不是谁有道理的问题,如果我们不能正确对待潜在的竞争对手,制定行之有效的应对策略,那么任何这种10亿美元规模的并购都可能成为定时-炸弹,在吸干我们现金流增加负债的情况下,达不到提升业绩和扩张规模占领市场的目的……我对Boss的尊重不需要你来提醒,华夏有句古话叫做良药苦口利于行,这不是投资1000万甚至一个亿,这是10个亿规模的大买卖!”吉尔-莱克斯顿适时的表露了自己对杰西卡0阿贝尔的不满,看玩笑,不过一个姿色颇佳的助理而已,真以为有了董事长的青睐就可以挑战行内专家的自己?
杰西卡闻言闭上了嘴,求援般楚楚可怜的视线却投向了自己的Boss,江叶林笑着一摆手道,“集思广益集思广益,这么说吧,大宇集团那个阿拉巴马州的新工厂我们土星汽车是志在必得,为此哪怕付出5亿美金的代价也在所不惜,不过要打包买下整个大宇汽车我可没那个打算,10年前投产的旧工厂又远隔重山万里,不是我们土星汽车现在就要的菜……”
江叶林说完,吉尔和杰西卡都不出声了,鱼和熊掌不可兼得,又要买人家的阿拉巴马工厂,又不肯接手仁川工厂和河内工厂,现在人家摆明了是打包卖,这种时候岂不是没有两全其美的办法了?
半晌,吉尔-莱克斯顿皱着眉头道,“BOSS,能不能先找合作方,再联合竞标大宇汽车公司,到时候桥归桥路归路,我们拿下阿拉巴马州的大宇工厂,合作方拿下仁川和河内的工厂,要我说,现代汽车没准对河内的工厂兴趣比对仁川的工厂还大一点……”
“这是为什么?”杰西卡抢着替自己的bOss提出了心头的疑问,江叶林也点了点头道,“我对现代汽车还真没怎么研究过,丰田日产和本田的资料都看的忙不过来,再加上大宇汽车的资料,再加上北美三大汽车制造公司,你们是不知道,我这个号称华尔街汽车蓝筹板块的投资专家,光看这些公司的年报和财务简报都快把自己看吐了!”
“Boss,现代汽车是以小马牌微型车起家的,现在小马牌家用汽车还是他们的拳头产品,在柴油发动机技术和重型卡车领域,现代其实是落后于大宇汽车的,毕竟大宇集团起家于韩国机械厂这个庞然大物一样的亏损国企,所以我分析,大宇汽车的仁川工厂对现代汽车来说是个鸡肋,但河内的重型卡车工厂是能有效的弥补现代汽车的产业链的……我看,我们找现代汽车合作怎么样?”
吉尔-莱克斯顿提出了自己认为合适的应对办法,当然,能不能和现代汽车谈成这她一点没把握,人生地不熟的在这东方半岛国度上,要是在北美的话自己人头还熟一点,这儿言语不同根本就没打过交道,光知道现代汽车年产50万辆轿车是韩国排名第一的汽车制造商,历史也相当悠久,可以追溯到67年至今已经有26年的辉煌历史,当然,论产销量还远没有达到年产100万辆汽车的标准,不过也已经是世界前20大汽车制造公司了。
“那好,今晚来不及了,明天一早我们先去拜访韩国现代集团,争取能合作竞标大宇汽车,要抢在日本三家马车深度介入之前搞定这次并购!”江叶林的语气很坚定。
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